WorldFish’s Aquaculture: Increasing income, diversifying diets, and empowering women in Bangladesh (IDEA-BD) project is looking for a Social Media amp; Communication Specialist to manage communications activities.
The ideal candidate is a pro-active, self-motivated professional with recognized experience in digital/virtual community management, as well as proven experience in communications management in traditional media. She/he is a tech savvy person, with command of a wide range of digital communications and graphic design software. Preferably, the candidate should have a journalism background and experience working as a field journalist for international organizations or for mass media companies.
Specifically, the Social Media amp; Communication Specialist will:
(i) Lead the development and growth of various digital/virtual communities for IDEA-BD within Bangladesh and globally;
(ii) In close coordination with the IDEA-BD team, will proactively create and disseminate digital content (stories, technical knowledge pieces, videos, animations, etc.) to be shared within these virtual communities;
(iii) Will support and guide the IDEA-BD team in the implementation of other communication activities, including the development of traditional communication materials and the organization of media events.
S/he will be required to manage the project branding policy in accordance with WorldFish and donor communication guidelines and policies. The Social Media amp; Communication Specialist will work under the supervision of the IDEA-BD Project Manager in Bangladesh. S/he will maintain strong relations with the communications team in WorldFish and staff from other projects of Bangladesh office. It is expected that the Social Media amp; Communication Specialist will work together with the Production Coordinator to conform a solid ‘communications team’ to support the project.
Responsibilities
Development and Growth of Digital/Virtual Communities
- Develop a plan to build/grow digital/virtual communities with stakeholders in Bangladesh’s aquaculture sector, particularly with local service providers, seed and feed dealers, aquaculture farmers. This plan should be developed with the support from, and in close interaction with the IDEA-BD team its partners.
- Set up a practical proposal to ensure IDEA-BD messages, results and achievements are shared in diverse online international development forums related to aquaculture, rural development, nutrition, health, SDGs, etc. in Bangladesh and abroad. This will include a strategy to ‘seed’ content in these forums, enroll influencers and thought leaders, and animate online discussions.
- Implement community management activities (as per the abovementioned plans) in a way that maximizes the delivery of quick, meaningful results.
Digital Content Creation and Dissemination
- Under the guidance of the Project Manager and in close collaboration with the IDEA-BD Team, proactively identify communication opportunities, such as news, activities, knowledge breakthroughs, project results, etc.
- Convert the abovementioned communication opportunities into specific stories, briefs, animations, posts, broadcasts, news pieces, briefs, articles, etc. This will include the writing and/or edition of consistently high-quality content (in Bangla and/or in English, as appropriate), and might involve interviews with farmers and other aquaculture stakeholders in the field, as well as in-depth interviews with scientists, decision makers and thought leaders of the sector.
- Effectively disseminate content created through a diverse set of media, including virtual/digital forums and networks, as well as formal communications media.
- Research and advise on the latest trends in new emerging digital platforms, apps, forums and digital communication alternatives that might be used by IDEA-BD to disseminate content.
Support and Guide Communications Activities
- In close coordination with WorldFish’s communications team, provide guidance and support to all project staff on the successful implementation of WorldFish Communications guidelines, including but not limited to: WorldFish Branding Toolkit, Open Access Policy, Publications Tracking, Promotion and Dissemination, Media Engagement, Social Media, etc.
- Assist in planning, conceptualizing, drafting and developing materials for the project events/campaigns.
- Assist and guide project team on media messaging, media handling, support with media briefings and on timely responses to reputational management inquiries raised by media and donors.
- Ensure the quality of communication materials developed by the IDEA-BD team and/or its partners such as publications, conference/workshop contributions, promotional materials, digital storytelling pr